blogs
There may be 133 million blogs, but trusted blogs — even with tiny audiences — can now out-influence mainstream media. 4 of the top 10 entertainment sites are blogs. See our list of favorite blogs.

chat
Best way to keep in touch with clients and dispersed teams. IM us: GreggHumanize.

CMS
Content Management System. Allows you to update your site without technical help. (Ha!) See ExpressionEngine.

comments
Very scary. Someone might say something critical. Get over it.

community
Can't be forced or faked. They will come — if they feel like it. Hallmarks of success: trust, transparency, affirmation, responsiveness, dialogue.

distributed media
Maybe trying to drive the world to your site isn’t the best way to get your message out. Try sending your best video, podcasts, stories, blogposts etc out to the sites where your audience already lives. Like YouTube.

ExpressionEngine
Open source content management system often used by Humanize. Highly recommended.

facebook
You have one, don't you? What are you, old?

flickr
Early and archetypal Web 2.0 experience: everything’s public, everyone's a star, the more who participate, the better it is for all.

iPhone apps
Current favorites: USAToday; Google Voice Search; Shazam; Yelp; Urbanspoon; CityTransit; Google Earth

open source
The post-Microsoft world of computing. What got us past Web 1.0.

photo galleries
Often the most popular area of a media site. nytimes does great gallery/slideshows.

social networking
Peer-to-peer communication enabled by online tools like personal profiles, chat, and blogging. Look this is the way life works anyway. It's all about your network.

SMS
How your kids communicate. Don't email a kid.

twitter
Microblog. Statuscasting. Right now I am typing this.

user generated content
Cheaper than editorial, and more interesting. And more trusted, sometimes.

viral campaign
Spread the word. Or rather, send it out and hope they spread the word.

Web 2.0
All of the above.

widgets
They play right in the space you see them. Conversation ads. Mini apps.