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The Identity Circle
Company Name: The Identity Circle
Type: New business launch
Services Rendered: Strategy, design, Flash, coding, ExpressionEngine CMS
Special Features: Flash intro, blog, dynamic library
Website: http://theidentitycircle.com

Description

Larry Ackerman is an identity theorist, author and consultant, and when he formed his new firm, The Identity Circle, he turned to Humanize for his website. Working closely with Larry, and content strategist Cindy Terzian, of Marketing Matters, Humanize designed a website that showcases Larry's brilliant insights into organizational and personal identity. A key is the home page Flash animation, which introduces the 8 Laws of Identity, each with a simple and evocative graphic and text sequence.

The site features clean design, elegant navigation, lots of pdf articles, case studies and whitepaper downloads, and Larry's fascinating occasional blog posts.  Larry is getting the hang of the customized ExpressionEngine adminstrative backend which allows him to blog, update and edit. We're still holding his hands on some updates, but Larry's independence is growing, and his content is staying fresh.