Company Name: The Daily Racing Form
Type: Digital media strategy; Site redesign
Services Rendered: Business strategy, site design, project supervision
Special Features: Introduction of video & blogs, e-commerce
Website: http://drf.com

Description

The Daily Racing Form is the "Bible of horseracing." Humanize co-directed a multi-phase strategic redesign of the horseracing news and data site in partnership with Convergence Sports and Media.  We performed a comprehensive competitive analysis and usability study. In addition, we conducted customer interviews, crafted redesign recommendations, and supplied technical and design resources.

The result: DRF was jolted into the contemporary media landscape with blogs, video and a streamlined site design, changes that significantly increased the company's valuation.